The National Retail Federation is predicting record spending , whether students are heading back to elementary school, high school or college.
Bracing for higher prices as wages fall Baked into that outlook was an expectation held by the vast majority of respondents, 82%, that prices will be higher this year than in 2022.
As in the KPMG survey, the gain largely reflected the perception that prices will be higher this year.
In the JLL poll, Walmart , Target and Amazon were among the top three retailers parents planned to shop, by a wide margin.
Stifel reiterated its price target of $163 for Walmart, saying, "We continue to see more upside than downside from current levels."
Persons:
Paul Ashworth, Staples, Mark Astrachan, Astrachan, Stifel, Corey Tarlowe, Tarlowe
Organizations:
Prime, National Retail Federation, KPMG, Big, Capital Economics, Consumers, Walmart, Target, Old Navy, Kohl's, Macy's, Costco, Adobe Analytics, Jefferies, Amazon, Walmart U.S, Bed
Locations:
American